Turning Data into Direct Mail Success with Omnichannel Precision.

ELEVATE YOUR MARKETING WITH SMARTMAIL BY JOURNEYMAN

Enhancing Direct mail with Omnichannel Marketing for Maximum Impact

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Fueled by up to 12 advanced mail-centric technologies, SmartMail by Journeyman optimizes your marketing efforts. By integrating traditional direct mail with cutting-edge digital strategies, SmartMail ensures your campaigns reach the right audience at the right time.

Technology Working Together

to lift direct mail response rates 23-46% for pennies per mail piece.

Social
Match

This matches Facebook and Instagram accounts to your mailing list, serving social ads into the feeds of recipients before, during, and after the mailer arrives in their mailbox.

Mail
Tracking

Real-time tracking of your mail campaigns so you know exactly when your mail is hitting mailboxes and get access to granular delivery data.

Informed
Delivery®

Integrate with the USPS’s Informed Delivery ® and add an additional touch, including a full-color, clickable ad in the daily mail preview e-mails to recipients.

Call & Text
Tracking

Track calls and texts from your mail campaign, including respondent contact information, to gauge effectiveness.

Online
Follow-Up

Retarget those visitors who came onto your website without converting, serving them retargeting ads across the Google Display Network.

Social Media
Follow-Up

Retarget website visitors on Facebook and Instagram to remind them of their interest in your products.

LEAD Match

Names anonymous website visitors and direct mail recipients who have visited your site, with full contact and action information to build responsive mailing lists and display campaign attribution.

CUSTOMIZED
MAILING LISTS

Build targeted mailing lists using geography and demographics, refined for geotargeting or budget-friendly campaigns.

Why SmartMail?

  • Increase response rates by 23-46% with omnichannel integration.
  • Boost visibility across multiple platforms with seamless tracking.
  • Enhance engagement with strategic, data-driven marketing.

Ready to Elevate Your Campaigns?

Get Started Today